What Is Digital Marketing? Why Digital Marketing matters?
Digital Marketing is an umbrella term for the targeted, measurable and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The Key objective is to promote brands, build preference and increase sales through various digital marketing .
Why even bother about Digital Marketing?
*3.6 Billion Internet users world wide.
*1.8 Billion Google searches a day.
*80 Billion Emails sent in a day.
*2 Billion Videos viewed a day.
*1.9 Billion active facebook users.
Future Scope In Digital Marketing:-
As the name suggests, Digital Marketing is to promote or advertise a company, business brand or even an individual through Internet, also referred to as In bound Marketing and Internet Marketing.
Digital Marketing Course all major topics like:-
*SEO, PPC, SMM, ORM,Content Writing, Affiliate Marketing, E-mail Marketing.
Digital Marketing Course Types:-
* Inbound Marketing
The 7 big categories of outline Marketing are:-
*Search Engine Optimization (SEO)
*Search Engine Marketing (SEM)
*Social Media Marketing (SMM)
*Pay-per-click Adverting (PPC)
Digital Marketing Course Syllabus :-
*Introduction to Digital Marketing.
*Inbound Marketing/Outbound Marketing
*Digital Marketing Strategy.
*Online Marketing Tools.
*SEO-Search Engine Optimization
*PPC-Pay per Click or Search Engine Marketing
*SMM-Social Media Marketing
*Digital Display Marketing
*Planning Integrated Digital Marketing Campaigns.
*Google Adwords Certification